A Marketing Plan That Delivers
While each property will require its own unique marketing plan and client expectations will vary from one property to the next, there are certain marketing practices that cannot be overlooked regardless of the price point. For more details on our marketing strategy as well as ideas specific to the sale of your home, please contact Keith Gilbert directly.
Make the Right First Impression
We've found that by taking the time to prepare your home prior to listing, we’ll be able to more effectively market your property, create more interest, and ultimately sell your home for a better price. We are committed to doing the right thing for our clients, which includes going to market with a home and marketing strategy that is in full force from day one. Buyers are always interested in the most recent listings; not having photos in place or the home ready to show may result in missed opportunities.
“I’ve always felt that if we are going to do something then we are going to do it right. It may not be the most convenient approach but it is certainly the most effective. “
Research by the National Association of REALTORS® in 2013 found that 92% of homebuyers utilized the internet in their home search. It is more critical than ever that your home captures the attention of searchers as both agents and potential homebuyers rule out properties simply based on the photos. Professional photos have the “stickiness” factor when a consumer is browsing the internet as they stand out from the competing properties.
“You can’t understate the importance of utilizing professional photography. You get more attention, more exposure, and more interest – which ultimately helps you sell the home faster and for the best price possible.”
To see the difference that professional photography makes, click here.
According to the Real Estate Staging Association, professionally listed staged properties spend 73 percent less time on the market; typically sell for more money; end up on buyers’ “must see” lists; are viewed as “well-maintained;” and have fewer concessions requested of the seller. By staging your home you show off the space in the best way possible, highlight the best features, and help a buyer envision themselves living in the space.
“Staging does not necessarily mean bringing in all new furniture. We can work with what you have to help the space look its best. It’s important to understand that the way you live in your home is different from the way you show and sell your home. Buyers are looking at layout, space, feel, etc. Our job in staging the home is to make that as easy for them to do as possible”
To see examples of how I can help you stage your home, click here.
To see more information on getting your home "Sale Ready", please see the "Preparing Your Home For Sale" section.